Common Image Issues in Email Marketing and How to Fix Them

Common Image Issues in Email Marketing and How to Fix Them

By Michael Chen

January 16, 2025 at 03:06 PM

Images can be powerful assets in your email campaigns when used effectively. Here's how to maximize their impact:

Image Formatting Guidelines

  • Keep image width at 750px or less to prevent blurry displays
  • Multiple images stack vertically by default
  • Different layouts available for varied image and caption placements

Adding an Image Section

  1. Click + between header and footer in campaign draft
  2. Select "Image"
  3. Click "Add Images" to upload (max 4) or choose from library/Unsplash
  4. Use "Manage Images" to add, rearrange, or delete images
  5. Add clickthrough URLs if desired
  6. Select preferred layout
  7. Adjust section spacing and colors
  8. Add captions as needed

alt text

alt text

Available Layouts

  • Banner: Full-bleed images with captions below
  • Grid: Thumbnail grid display (no captions)
  • Card: Images with overlapping caption cards
  • List (Left): Images left, captions right
  • List (Right): Images right, captions left
  • Side: Alternating image and caption placement

Styling Options

  • Image size (S, M, L, or custom)
  • Side padding
  • Section spacing
  • Background colors
  • Text colors
  • Caption formatting

Best Practices

  • Always add alt text for accessibility
  • Use appropriate image sizes for faster loading
  • Ensure captions are clear and relevant
  • Test clickthrough URLs before sending
  • Consider mobile display when choosing layouts

Additional Features

  • Header images supported
  • Blog and product section images pulled automatically
  • Custom image galleries possible
  • Animated GIFs can create slideshow effects

Remember to save changes regularly as you work, though the system autosaves while the draft remains open.

Note: While premium Getty Images aren't available directly in Email Marketing, you can use them with prior licensing.

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