Does Shopify Include SEO Tools? A Complete Guide to Shopify's SEO Features
No, Shopify doesn't directly offer SEO services, but it provides built-in SEO features and tools within its platform to help optimize your online store.
Here are the main SEO features Shopify includes:
- Customizable title tags and meta descriptions - Automatic sitemap generation - Automatic canonical tags - Customizable URL structures - Robot.txt file management - 301 redirects - Alt text for images - Blog functionality for content marketing
While these built-in features are helpful, they're basic SEO tools rather than comprehensive services. To fully optimize your Shopify store, you'll likely need to:
- Install additional SEO apps from the Shopify App Store - Work with third-party SEO specialists - Implement your own SEO strategy - Create quality content regularly - Build backlinks to your store
If you're looking for hands-on SEO services for your Shopify store, you have several options:
- Hire a Shopify SEO expert from their experts marketplace - Work with a specialized Shopify SEO agency - Use Shopify's partner directory to find verified SEO professionals - Contract freelance SEO specialists through platforms like Upwork or Fiverr
The cost of these third-party services typically ranges from $500 to $5,000 per month, depending on your store's size and needs.
For DIY optimization, I recommend starting with Shopify's built-in tools and gradually expanding your SEO efforts using apps and external resources as your store grows. Popular Shopify SEO apps include:
- SEO Booster - Smart SEO - SEO Manager - SEO Pro - SEO Image Optimizer
Remember that while Shopify provides the foundation for good SEO, achieving high search rankings requires ongoing effort and expertise, whether through self-learning or professional help.