Geography Analytics provides valuable insights into your website's visitor locations through an interactive map and detailed data tables.

Viewing Geography Data

To access Geography Analytics:

1. Open the Analytics menu
2. Click on Traffic
3. Select Geography
4. Use the date range filter to analyze specific timeframes (data available from January 2014)

Interactive Map Features

• Heat map visualization shows visitor density by location
• Darker shades indicate higher visitor volumes
• Hover over areas to see exact visitor numbers
• Click countries/regions to view detailed local data

Table Analysis

• Displays visitor data for countries, regions, and cities
• Updates dynamically as you navigate the map
• Shows only locations with recorded visits
• Allows sorting by number of visits

Mobile App Features

iOS App:

• Interactive heat map with zoom capability
• Tap locations for visit statistics
• Detailed regional and city-level data
• Percentage breakdown of visits by location

Android App:

• Bar chart showing top country visits
• Country-wise visit breakdown
• Regional and city-level statistics
• Google Maps integration for cities

Data Considerations

• "Unknown" entries appear when IP addresses don't provide location data
• Discrepancies may exist between Squarespace and Google Analytics due to different IP address interpretation methods

The Geography Analytics tool helps identify:

• Highest traffic locations
• Potential markets for marketing efforts
• Geographic growth patterns
• Campaign effectiveness by region

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