Sale prices and discounts attract visitors, clear stock, and boost sales. Choose between two main promotion types based on your goals:

Sale Prices:

• Shows "Sale" badge with original price strikethrough
• Set manually per item
• Applies to all customers automatically
• Best for clearing specific items and highlighting savings

Discounts:

• Applied at checkout using promo codes
• Offers percentage off, fixed amount off, or free shipping
• Can target specific items or categories
• Allows tracking of code usage
• Ideal for timed promotions and targeted customer segments

Promote Your Sale Effectively:

1. On Your Website:

• Create a dedicated Sale category
• Use promotional pop-ups
• Add notification bars
• Display Summary Blocks with featured items
• Enable limited availability labels

2. External Marketing:

• Share on social media platforms
• Send email newsletters to subscribers
• Create engaging content using Marketing Kit
• Target specific customer segments with unique codes

Track Performance:

• Monitor traffic and sales in Analytics
• Review discount code usage
• Analyze conversion rates
• Compare results across different timeframes

Planning Checklist:

• Select items for discount
• Set promotion duration
• Define target audience
• Choose marketing channels
• Establish clear terms and conditions
• Set specific goals

Key Considerations:

• Ensure profitability while offering value
• Create urgency with time-limited offers
• Target both new and existing customers
• Track results to improve future promotions
• Display terms clearly at checkout and FAQ
• Maintain consistent branding across all channels

Monitor your promotion's performance and adjust strategies based on results to maximize impact and achieve your sales goals.

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