Meta descriptions play a crucial role in improving your site's search visibility and click-through rates. Here's a comprehensive guide on creating effective meta descriptions in Squarespace.

Understanding Meta Descriptions

A meta description is a brief text snippet that describes your page's content, appearing under the page title in search results. While search engines may sometimes display different content based on relevance, well-crafted meta descriptions can significantly impact your site's performance.

Key Meta Description Types:

• Site Description: Represents your homepage
• SEO Description: Used for individual pages and collection items
• Page Description: Available in version 7.0 templates only

Best Practices for Meta Descriptions:

• Length: Keep between 50-300 characters (max 400)
• Content: Include relevant keywords naturally without stuffing
• Focus: Address user intent and highlight unique value
• Style: Write clear, engaging, and action-oriented descriptions

Adding Meta Descriptions

For Homepage:

1. Access Display Format for SEO panel
2. Click the Home tab
3. Edit Site Description for SEO
4. Save changes

For Individual Pages:

1. Open Page Panel
2. Access page settings
3. Navigate to SEO tab
4. Enter description
5. Save changes

For Collection Items (Blog Posts, Products, Events):

1. Open relevant collection page
2. Edit item settings
3. Navigate to SEO tab
4. Add description
5. Save changes

Using Squarespace AI:

1. Create brand identity
2. Open Site Description field
3. Click lightning bolt icon
4. Review and save generated description

Important Notes:

• Meta descriptions aren't available for gallery images, project items, or album tracks
• Default fallbacks: blog excerpts, product descriptions if no SEO description is provided
• Request re-crawling through Google Search Console if search results show incorrect information
• Search engine display is ultimately determined by relevance to user queries

For Additional Support:

• Attend "SEO for Your Squarespace Site" webinar
• Engage with Squarespace Forum community
• Consider working with an SEO specialist for advanced optimization

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