Marketing executives and leaders in 2023 focus heavily on customer-centric strategies while adapting to economic uncertainties. Here's a comprehensive analysis of their priorities and strategies:

Key Goals & Strategies:

• Developing deeper customer connections is the top priority
• Improving sales/marketing alignment
• Boosting revenue and building customer relationships
• Providing exceptional customer experiences
• Implementing omnichannel marketing approaches

Marketing Leaders' KPIs:

• Sales performance
• Customer retention rates
• Marketing ROI
• Brand awareness
• Organic traffic/SERP rankings

Major Challenges:

• Pivoting strategy due to major events
• Hiring top talent
• Generating revenue
• Increasing competition
• Measuring marketing ROI

Recession Preparation:

• 80% of leaders have taken preparatory steps
• 49% expect impact on marketing activities
• Mixed approach: 36% plan to increase marketing scope, while similar numbers plan reductions
• Focus on earned media and automation to reduce costs
• Most likely budget cuts: paid social media, organic social content, print ads

Career Growth Strategies: Top skills for marketers:

• Social media marketing
• Data analysis
• CRM proficiency
• People management
• Strategic planning

Leadership traits valued:

• Communication skills
• Problem-solving ability
• Critical thinking
• Creativity
• Adaptability

Workload & Management:

• Average leader manages 5 marketing teams
• 7 campaigns per quarter (expected to increase to 9 in 2023)
• 70% report high workload
• 40% expect increased workload in 2023

Success in marketing leadership requires balancing customer needs, team management, and adaptability to change while maintaining focus on core business objectives and ROI.

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