Squarespace analytics provides comprehensive insights into your site's performance through visual reports and statistics. Here's everything you need to know about accessing and understanding your analytics data.

Key Features Overview

• Track pageviews, conversions, sales, referrers, and bounce rates
• Monitor revenue, conversion, and cart abandonment for online stores
• Data refreshes every three hours
• Available to site owners and administrators

Availability by Plan Type

Basic, Core, Plus, and Advanced Plans Include:

• Sales tracking (with connected payments)
• Traffic analysis
• Geographic data
• Purchase funnel
• Abandoned checkout tracking
• Traffic sources
• Search keywords
• Activity log

Personal, Business, and Commerce Plans Include:

• Traffic analysis
• Geographic data
• Traffic sources
• Search keywords
• Activity log
• Sales tracking (requires connected payments)

Accessing Analytics

1. Open the Home menu
2. Click Analytics
3. Select desired panel for detailed reports

Mobile Access:

• Download the Squarespace app
• Limited metrics available compared to desktop

Privacy and Data Collection

• Your activity isn't counted while logged in
• Logged-out activity counts as regular visitor traffic
• JavaScript tracks visitor activity

Key Analytics Terms

Traffic Metrics:

• Pageviews: Full page load counts
• Unique visitors: Individual site visitors (tracked via 2-year cookie)
• Visits: Browsing sessions (30-minute cookie)
• Bounce rate: Single-page visit percentage

Sales Metrics:

• AOV (Average Order Value): Revenue ÷ Orders
• RPV (Revenue Per Visit): Revenue ÷ Visits
• Conversion rate: Varies by panel type
• Revenue: Total order value excluding shipping and taxes

Engagement Metrics:

• Form submissions: Total form completions
• Button clicks: Total button interaction count
• Average time on page: Time spent before navigation
• Exit rate: Percentage of final page views

Historical Data Access

• Available after plan upgrades
• Tracks back to initial product sales or panel release

Note: Specific analytics advice isn't provided by Squarespace support, but you can hire Squarespace Experts for detailed analysis and recommendations.

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