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7 Expert Tips for Building Your Outsourced Content Creation Dream Team
Content creation teams are essential for modern marketing success. Here's how to effectively outsource your content creation:
- Master Your Content Platform
- Invest time learning the platform's features
- Start with simple orders like blog posts
- Test one variable at a time
- Utilize available support resources
- Focus on writer development once comfortable
- Build a Strong Writer Pool
- Sample multiple writers (10-20 initial assignments)
- Don't give up after one unsuccessful attempt
- Look for quality writers within your budget
- Test writers through low-risk assignments
- Create a favorite writers list for future projects
- Provide Clear Instructions
- Balance comprehensive and concise direction
- Include word count requirements
- Specify key topics to cover
- Share reference materials and resources
- Define tone and style expectations
- Treat Initial Content as Drafts
- Expect some editing on first submissions
- Provide constructive, specific feedback
- Consider cost vs. editing time tradeoffs
- Build relationships through revision process
- Maintain clear communication channels
- Develop Long-term Writer Relationships
- Invest in writer development
- Provide regular constructive feedback
- Acknowledge successful work
- Communicate expectations clearly
- Build mutual trust and understanding
- Implement Reward Systems
- Offer monetary bonuses for exceptional work
- Show appreciation for consistent quality
- Be understanding of occasional circumstances
- Maintain professional relationships
- Create loyalty through fair treatment
- Involve Clients in Team Building
- Let clients review writer samples
- Match writers to client needs
- Request specific client feedback
- Allow flexibility in writer selection
- Ensure client satisfaction with final content
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Quill pen on old paper
Following these guidelines will help establish a reliable, high-quality content creation team that delivers consistent results for your business.
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Content Machine eBook
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