Online shops must be accessible to all visitors for both inclusivity and business success. Here's how to create an accessible e-commerce website:

Product Images & Display

• Space product images appropriately in your grid layout with adequate padding
• Enable image zoom functionality for detailed product examination
• Add descriptive alt text to all product images, including:
  • Product color
  • Text/designs on the product
  • Position of design elements
  • Key product features

Additional Product Details

• Include comprehensive product information:
  • Package dimensions and weight
  • Video content with subtitles
  • Text-based size charts for clothing
  • Material descriptions
  • Care instructions

Checkout Process Optimization

• Make call-to-action buttons highly visible with:

  • Clear contrast
  • Appropriate sizing
  • Distinct borders
  • Intuitive placement

• Enhance shopping cart visibility:

  • Add borders to the cart icon
  • Maintain proper color contrast
  • Consider enabling express checkout options

Additional Accessibility Features

• Provide audio content transcripts
• Use clear, simple language in product descriptions
• Ensure proper color contrast throughout the site
• Make navigation intuitive and consistent
• Implement keyboard-friendly navigation
• Support screen reader compatibility

These accessibility features not only make your site more inclusive but also improve user experience for all visitors and can positively impact SEO performance.

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