Add a Newsletter Block to Collect Subscriber Information

Add a Newsletter Block to Collect Subscriber Information

By Michael Chen

January 18, 2025 at 12:32 AM

Newsletter blocks let visitors subscribe to your mailing list, typically placed in the footer. Here's everything you need to know about setting them up and managing them effectively.

Before Setting Up

Choose a storage option for submissions:

  • Squarespace mailing list
  • MailChimp audience
  • Google Drive
  • Zapier integration

For Squarespace storage, create a mailing list first or use the default list. For MailChimp, create an empty audience before connecting.

Adding a Newsletter Block

  1. Click Add Block and select Newsletter
  2. Open block editor using the pencil icon
  3. Configure settings in Content tab
  4. Customize layout in Design tab
  5. Choose storage option in Storage tab

Signup form with name and email

Signup form with name and email

Customization Options

Content Settings:

  • Form name for analytics
  • Title and description
  • Privacy disclaimer
  • Custom button text
  • Optional name fields

After Submission Options:

  • Custom message
  • HTML content
  • Page redirect

Design Customization:

  • Stack or floated layout
  • Alignment options
  • Background color and border
  • Mix mode for transparency
  • Blur effects

Storage and Security

Storage Options:

  • Squarespace (default)
  • MailChimp
  • Zapier
  • Google Drive

Security Features:

  • Google reCAPTCHA (enabled by default)
  • Optional email verification
  • At least one verification method required for Squarespace storage

Styling Options

Font Customization:

  • Custom fonts for all text elements
  • Button text styling
  • Size adjustments
  • Color schemes

Color Settings:

  • Background colors
  • Text colors
  • Button colors
  • Custom color schemes

Tracking and Analytics

Monitor performance through Form & Button Conversions:

  • View submission rates
  • Track conversion metrics
  • Analyze form effectiveness

Troubleshooting Common Issues

Submission Count Discrepancies:

  • Unconfirmed subscriptions
  • Multiple submissions
  • Duplicate email addresses

Solutions:

  • Disable confirmation emails
  • Adjust verification settings
  • Check storage settings

This comprehensive guide covers everything needed to effectively implement and manage newsletter blocks on your website.

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