How to Choose and Customize Your Squarespace Template - A Complete Guide

How to Choose and Customize Your Squarespace Template - A Complete Guide

By Michael Chen

March 19, 2025 at 07:50 PM

A template is the foundation of your Squarespace website, determining its initial layout and design. Here's how to choose and customize the perfect template for your needs:

Browse and Preview Templates

Visit the template store to explore various designs. Each template includes demo content to showcase potential layouts and styling options. Click "Preview" to see how templates look in action.

Screenshot of Bailard's website

Screenshot of Bailard's website

Notable Collaborations

Squarespace Collection features templates designed in collaboration with:

  • Björk
  • Magnum photographers (Olivia Arthur, Jacob Aue Sobol, Sabiha Çimen, Bruce Gilden, William Keo, Steve McCurry)
  • Rick Rubin
  • Jeff Koons

Selecting Your Template

Focus on layouts rather than demo content when choosing a template. Consider:

  • Your desired site structure
  • Content presentation needs
  • Color preset options
  • Adaptability to your specific use case

Remember: All templates share the same features and customization options, regardless of their starting design.

Customization Options

Modify your template by:

  • Adding new pages with different layouts
  • Adjusting colors, fonts, and global styles
  • Creating new sections with custom backgrounds
  • Implementing section-specific styles
  • Using Summary Blocks for blog layouts

AI-Powered Design Kit

The Squarespace Design Kit with AI helps create custom templates by selecting:

  • Site title
  • Brand personality
  • Homepage layout
  • Required sections and pages
  • Color palette and fonts
  • AI-generated images
  • AI-generated descriptive text

This tool is particularly useful when you have a clear vision for your site's appearance and want to streamline the design process.

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