
How to Choose and Customize Your Squarespace Template - A Complete Guide
A template is the foundation of your Squarespace website, determining its initial layout and design. Here's how to choose and customize the perfect template for your needs:
Browse and Preview Templates
Visit the template store to explore various designs. Each template includes demo content to showcase potential layouts and styling options. Click "Preview" to see how templates look in action.

Screenshot of Bailard's website
Notable Collaborations
Squarespace Collection features templates designed in collaboration with:
- Björk
- Magnum photographers (Olivia Arthur, Jacob Aue Sobol, Sabiha Çimen, Bruce Gilden, William Keo, Steve McCurry)
- Rick Rubin
- Jeff Koons
Selecting Your Template
Focus on layouts rather than demo content when choosing a template. Consider:
- Your desired site structure
- Content presentation needs
- Color preset options
- Adaptability to your specific use case
Remember: All templates share the same features and customization options, regardless of their starting design.
Customization Options
Modify your template by:
- Adding new pages with different layouts
- Adjusting colors, fonts, and global styles
- Creating new sections with custom backgrounds
- Implementing section-specific styles
- Using Summary Blocks for blog layouts
AI-Powered Design Kit
The Squarespace Design Kit with AI helps create custom templates by selecting:
- Site title
- Brand personality
- Homepage layout
- Required sections and pages
- Color palette and fonts
- AI-generated images
- AI-generated descriptive text
This tool is particularly useful when you have a clear vision for your site's appearance and want to streamline the design process.
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