Analytics Guide: Understanding Metrics in the Squarespace Mobile App

Analytics Guide: Understanding Metrics in the Squarespace Mobile App

By Michael Chen

March 4, 2025 at 12:34 PM

View real-time analytics data for your Squarespace site directly through the mobile app. The Analytics tab displays key statistics like page views, subscribers, and popular content through easy-to-read data cards. Users with Core, Plus, Advanced, Basic Commerce, or Advanced Commerce plans can also monitor sales revenue, conversions, and top products.

Desktop vs. App Analytics Differences:

  • App offers more preset date filter options
  • No search engine or on-site search query cards in app
  • Device type and top products have separate cards in app
  • Email campaign and Point of Sale analytics only available on desktop
  • RSS subscriber card shows all feed traffic (no individual feed filtering)
  • App displays comparison data in line graphs

Viewing Analytics Data:

  1. Tap Analytics at bottom of screen
  2. View overview or tap individual cards for details
  3. Use date selector to choose time range (default: last 30 days)
  4. Rearrange cards by tapping and holding
  5. Pull down to refresh (data updates within 3 hours)

iPad Features:

  • Broader card overview
  • Vertical and horizontal card arrangement
  • Sidebar navigation for quick card switching

Enable Push Notifications:

iOS:

  • Go to Settings > Notifications
  • Toggle Site Traffic Alerts for specific sites
  • Enable All Notifications option available

Android:

  • Go to Settings > Notifications
  • Toggle Analytics Info for weekly performance summaries
  • Enable Traffic Alerts for specific sites

Key Features:

  • Automatic filtering of site owner and collaborator activity
  • Gift card tracking in top products
  • Historical data available from site creation
  • Time zones and currencies based on language/region settings
  • Plan changes retain historical data
  • Real orders count in analytics (test orders excluded)

Data Access:

  • Sales/traffic overview: Full site history
  • Activity log: Last 7 days
  • Updates every 3 hours
  • Time zones and currencies follow site settings
  • Historical data maintained across plan changes

For performance improvement, consider:

  • Consulting Squarespace Forum
  • Hiring a Squarespace Expert
  • Experimenting with different strategies

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