Geographic analysis helps track where your visitors or customers originate, providing valuable insights through an interactive map showing visits by country, region, and city.

Key Insights Available:

• Visitor concentration by location
• Target areas for marketing efforts
• Business reach and growth patterns

Using the Geography Panel:

1. Access through Analytics > Traffic > Geography
2. Filter results by date range (data available from January 2014)
3. View data through interactive heat map and detailed table

Map Features:

• Heat map visualization with darker shades indicating higher visit volumes
• Hover over areas to see exact visitor numbers
• Click to expand detailed views of specific regions

Table Features:

• Syncs with map navigation
• Shows only locations with recorded visits
• Sortable by number of visits
• Displays detailed regional and city data

Mobile App Access:

iOS App:

• Heat map with zoom functionality
• Interactive table showing regional details
• Tap locations for specific data

Android App:

• Bar chart showing top country visits
• Detailed country breakdown
• Regional and city data available
• Google Maps integration

Important Notes:

• "Unknown" entries occur when IP addresses don't provide location data
• Geographic data may differ from Google Analytics due to different IP interpretation methods

This analysis tool helps businesses make informed decisions about market targeting and expansion strategies based on visitor location patterns.

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