Everything your site needs for optimal search engine visibility, from setup to content management.

Initial Setup Essentials

Site Information

• Title (up to 60 characters, include keywords)
• Description (50-300 characters, compelling and relevant)
• Page-specific SEO descriptions
• Proper title formats for browser tabs and social sharing

Technical Setup

• Custom domain connection
• SSL security enabled
• Social media integration
• Proper URL structure for all pages
• Browser favicon
• Social sharing images
• Custom 404 page

Content Optimization

Text Content

• Strategic keyword placement
• Structured content with clear hierarchy
• Regular content updates
• Blog integration for fresh content

Image Optimization

• Descriptive alt text
• SEO-friendly file names
• Keep images under 500KB
• Total page size under 5MB

Page Structure

• Clear navigation
• Internal linking strategy
• Organized tags and categories
• SEO descriptions for all pages and posts

Location & Business Information

• Physical address on contact page
• Google Business Profile setup
• Service area information
• Operating hours

Post-Launch Tasks

1. Google Search Console validation
2. Request site indexing
3. Bing Webmaster Tools setup
4. Google Analytics integration

Monitoring & Maintenance

• Track search keywords
• Monitor traffic analytics
• Create URL redirects when needed
• Regular content updates
• Review and adjust strategies based on performance

Performance Tips

• Keep content fresh and relevant
• Monitor ranking changes
• Adjust keywords if needed
• Wait 1-2 weeks after changes to assess impact
• Review analytics for traffic trends

Remember that SEO is an ongoing process, and results may take time to materialize. Regular monitoring and adjustments are key to maintaining and improving search visibility.

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