Visitor source analytics helps you understand which channels drive visits, orders, and revenue to your website. This data is crucial for making informed marketing decisions.

Available Analytics by Subscription Type:

Website trials and Personal/Business/Basic plans:

• Traffic sources per visit
• Basic channel tracking

E-commerce trials and Professional/Premium plans:

• Multiple KPIs (revenue, orders, conversion)
• Advanced channel tracking
• Individual campaign tracking via URL builder

Channel Categories:

Basic Channels (All Plans):

• Direct
• Email
• Referral
• Social Media
• Search
• Paid (ads, paid search, social)

Advanced Channels (E-commerce/Business Plans):

• Display Ads
• Paid Search
• Paid Social Media

Key Performance Indicators (KPIs):

Basic Plans:

• Visits

E-commerce Plans:

• Revenue
• Orders
• Conversion Rate
• Average Order Value (AOV)
• Revenue per Visit (RPV)

Traffic Source Definitions:

• Direct: Direct URL entry or new window links
• Display Ads: Traffic from website advertisements
• Email: Traffic from marketing campaigns
• Search: Organic search engine traffic
• Social Media: Traffic from social platforms
• Paid: Combined paid traffic (basic plans)
• Referral: Other websites linking to your content

Important Considerations:

• Revenue attribution uses "last click" tracking
• Recurring subscription revenue is filtered out
• SSL settings can affect referral traffic reporting
• Data discrepancies between visitor sources and sales may occur due to timing differences
• Ad campaign traffic attribution varies by platform and tracking setup

Campaign Traffic Attribution:

• Google Ads: Shows in Paid Search
• Social Media Ads: Shows in Paid Social with trackable links
• Email Campaigns: Appears in Email channel
• Instagram Shopping: Shows in Social Media channel

Related Articles

Previous Articles