Below is the concise, optimized version of the article about creating promotional pop-ups:

Promotional pop-ups are website overlays that help capture visitor attention for newsletters, announcements, or special offers. Here's how to create and customize them effectively.

Key Uses:

• Newsletter signups
• Discount promotions
• Product announcements
• Age verification

Creating a Pop-up:

1. Open the Promotional pop-up panel
2. Select a layout
3. Customize settings
4. Enable the "Display pop-up" toggle
5. Save changes

Core Settings:

Action Options:

• Newsletter signup
• Button clicks (up to 2 buttons)
• Custom CTAs

Display & Timing:

• Page selection (specific pages or first page visited)
• Trigger timing (scroll percentage or time delay)
• Frequency (daily, weekly, monthly, or one-time)
• Mobile visibility options

Customization Features:

• Text content (headline and body)
• Image uploads
• Color schemes
• Font styles
• Button text
• Submission messages

Storage Options:

• Squarespace Campaigns
• Mailchimp
• Google Drive

Important Considerations:

• Mobile displays show half-screen formats
• Large pop-ups may impact SEO
• Only one active pop-up allowed at a time
• No custom code support
• Image formats: .jpg, .png, or .gif only

Best Practices:

• Keep text concise to avoid scroll bars
• Optimize images for faster loading
• Test in incognito mode before launch
• Consider mobile user experience
• Balance timing with user engagement
• Monitor conversion rates through analytics

Pop-ups won't work on:

• Member site pages
• Index sub-pages
• Exit-intent triggers

For optimal results, ensure pop-ups complement your site's design while maintaining user experience and SEO considerations.

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