Enhance Your Store Experience: Email Campaign Guide with Squarespace Commerce
Email Campaigns for Squarespace Commerce empowers store owners to engage customers and boost sales through integrated email marketing.
Combining Email Campaigns with your online store provides several key benefits:
- Direct campaign management within Squarespace
- Seamless brand consistency across emails and website
- Integrated analytics tracking
- Built-in subscriber collection
- Automated customer communications
Collecting Subscriber Emails:
- Add newsletter signup at checkout
- Create promotional pop-ups on store pages
- Include newsletter blocks in product details
- Build targeted mailing lists by product category
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Promoting Your Store:
- Display up to 7 products per section
- Share exclusive discount codes
- Match email design to your site's branding
- Link directly to product pages
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Campaign Types and Uses:
Blast Campaigns (Manual):
- General newsletters
- Sale announcements
- New product launches
- Event promotions
- Website updates
- Portfolio showcases
Customer Automations:
- Product recommendations
- Thank you messages
- Reward coupons
- Post-purchase follow-ups
Subscriber Automations:
- Welcome messages
- Special offers
- Engagement check-ins
- Exclusive content delivery
To get started:
- Set up your Squarespace online store
- Subscribe to Email Campaigns or use the free trial
- Choose your subscriber collection methods
- Create targeted campaigns
- Monitor performance through analytics