Facebook is a powerful platform for non-profit organizations to connect with supporters, drive fundraising efforts, and expand their reach. Here are three essential Facebook tactics that every non-profit should implement:

Use Status Updates Strategically

• Post regular updates about organization history, current projects, and team activities
• Share videos, blog posts, photo albums, and daily progress updates
• Keep content varied and engaging to maintain visibility in supporters' News Feeds
• Focus on consistent communication rather than last-minute appeals

Leverage Facebook Events

• Create events for every fundraising activity
• Invite Page followers directly through Facebook
• Utilize email functions to reach non-Facebook users
• Benefit from automatic event visibility in attendees' News Feeds
• Take advantage of Facebook's automated reminder system
• Create compelling event descriptions to maximize attendance

Implement Goal-Tracking Apps

• Use third-party applications like Causes to display fundraising progress
• Install donation thermometers directly on your Facebook Page
• Enable direct donations through your Page
• Update progress regularly to encourage participation
• Make fundraising goals visible and transparent

These tactics help non-profits maintain an active presence, increase event participation, and achieve fundraising objectives while building stronger connections with their support community.

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