Effectively sharing your blog posts through email can significantly increase reader engagement. Here's how to set up email subscriptions:

Using Squarespace Email Marketing

1. Capture Subscribers:

• Add newsletter blocks to strategic locations:
  • Site footer for site-wide visibility
  • Individual blog posts for targeted calls-to-action
  • Blog landing page above or below content
• Set up pop-up messages with promotions

2. Send Blog Updates:

• Method 1: Full Blog Post Emails

  • Click "Create Email" when publishing
  • Converts post into email (up to 37 sections)
  • Supports standard blocks (text, images, buttons)
  • Includes link to original post

• Method 2: Blog Preview Emails

  • Create campaigns with blog sections
  • Shows featured image and first 200 characters
  • Includes "Read More" link
  • Ideal for mixed-content newsletters

Using MailChimp Integration

1. RSS Campaign Setup:

• Connect your blog's RSS feed
• Configure automatic email sends
• Customize template and frequency
• Manage subscriber lists through MailChimp

Best Practices:

• Choose consistent sending schedule
• Maintain clean subscriber lists
• Test emails before sending
• Monitor engagement metrics
• Follow email marketing regulations

Benefits:

• Convert visitors to loyal readers
• Increase blog traffic
• Build lasting relationships
• Improve content reach
• Track reader engagement

Choose the method that best fits your needs, considering factors like automation requirements, customization needs, and existing email marketing tools.

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