How to Add Physical Products to Your Online Shop: A Step-by-Step Guide
First, a checklist of items needed to sell physical products:
- Product images
- Product name and description
- Pricing and inventory details
- Shipping or pickup options
- SKU numbers (optional)
- Product variants (if applicable)
Setting up your physical product listing:
- Add basic product details:
- Upload clear product images
- Write descriptive product name
- Add detailed product description
- Set regular price and sale price (if applicable)
- Enter inventory quantity or set as unlimited
- Configure product variants (optional):
- Add options like sizes, colors, designs
- Set unique prices for each variant
- Upload variant-specific images
- Assign SKUs to track inventory
- Set inventory levels per variant
- Organize your product:
- Add relevant categories (max 25 characters)
- Include searchable tags (max 80 characters)
- Note: Categories and tags are case-sensitive
- Set shipping details:
- Enter product weight
- Add package dimensions
- Configure shipping zones
- Enable click & collect if offering local pickup
- Optional enhancements:
- Enable subscription options
- Add SEO description
- Include custom forms
- Set up tracking notifications
- Create marketing automation
- Publish options:
- Publish immediately
- Save as draft
- Schedule for later release
- Set custom visibility options
Remember to:
- Add at least one shipping or pickup method
- Keep SKUs under 20 characters
- Check carrier size/weight limits
- Format product photos consistently
- Update inventory regularly
For subscription products:
- Set renewal frequency
- Configure billing settings
- Enable automated invoicing
- Set subscription-specific pricing
Marketing recommendations:
- Use email marketing campaigns
- Share on social media
- Create promotional content
- Monitor analytics
- Consider running sales promotions
Monitor customer experience:
- Track shipping notifications
- Manage inventory levels
- Update product information
- Respond to customer inquiries
- Process returns efficiently