How to Build an Email Mailing List: A Complete Guide

How to Build an Email Mailing List: A Complete Guide

By Michael Chen

December 27, 2024 at 07:26 PM

Building a mailing list is essential for effective email marketing campaigns. Here's how to create and manage one:

Creating a Mailing List

  1. Go to [Lists and Segments] panel
  2. Click [Create Mailing List]
  3. Name your list
  4. Click [Add Subscribers]

Important Notes:

  • You can create up to 20 mailing lists
  • No subscriber limit per list (subject to monthly sending limits)
  • Paste email addresses as plain text to avoid formatting errors

Adding Subscribers

Manually:

  1. Open your mailing list
  2. Click [Add Subscribers] > [Add One Subscriber]
  3. Enter email address and name (optional)
  4. Enable marketing emails permission
  5. Click [Done]

Importing Contacts:

  1. Prepare a .csv file with these columns:
    • Email Address (required)
    • First Name (optional)
    • Last Name (optional)
  2. Click [Add Subscribers] > [Upload List]
  3. Select your .csv file
  4. Enable marketing emails permission
  5. Click [Import]

List of Email Addresses and Names

List of Email Addresses and Names

Managing Your List

To Delete a List:

  1. Open [Lists and Segments]
  2. Click [...] on the target list
  3. Select [Delete] and confirm

To Remove a Subscriber:

  1. Open the relevant list
  2. Find the subscriber
  3. Click the trash can icon
  4. Confirm deletion

To Edit Subscriber Details:

  1. Open the list
  2. Click on the contact
  3. Select [Full Profile]
  4. Click the pencil icon
  5. Make changes and save

List Maintenance Tips:

  • Regularly clean your list
  • Remove invalid emails
  • Monitor bounce rates
  • Use subscriber verification
  • Check spam compliance

Exporting Your List:

  1. Open [Lists and Segments]
  2. Click [...] on the list
  3. Select [Export]
  4. Download the .zip file containing subscriber data

Forms and Integration:

  • Connect newsletter blocks and pop-ups to gather subscribers
  • Set up proper verification processes
  • Monitor signup sources
  • Maintain list hygiene

Remember to follow email marketing best practices and ensure proper permission before sending campaigns to your list.

Related Articles

Previous Articles