Email subscriptions are essential for building a loyal blog readership. Here's how to add them effectively:

Using Squarespace Email Campaigns

Set up subscriber collection by adding a Newsletter Block to your site and linking it to Squarespace under "Storage." Select your desired email list.

Best places to add Newsletter Blocks:

• Footer (site-wide visibility)
• Individual blog posts (targeted call-to-action)
• Blog landing page (above or below blog section)
• Promotional pop-ups

Sending Blog Updates to Subscribers

1. Full Blog Post Newsletters:

• Click "Create email" after publishing a post
• Automatically converts post content (up to 37 sections)
• Supports common blocks (Text, Image, Button)
• Includes link to original post
• Option to schedule or send immediately

2. Blog Preview Campaigns:

• Include blog section in campaign
• Shows featured image and first 200 characters
• Adds "Learn more" link to full post
• Ideal for mixed-content newsletters

Using Mailchimp Integration

For external email management:

• Set up RSS campaigns through Mailchimp
• Automatically sends emails for new posts
• Requires blog RSS feed URL
• Configure settings in Mailchimp account

Choose Squarespace Email Campaigns for seamless integration and simple management, or Mailchimp for more advanced features and flexibility. Both options effectively keep subscribers engaged with your latest content.

Remember to regularly maintain your email lists and monitor engagement metrics to optimize your newsletter strategy.

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