How to Import WordPress, Blogger and Tumblr Content to Squarespace - Complete Guide

How to Import WordPress, Blogger and Tumblr Content to Squarespace - Complete Guide

By Michael Chen

February 11, 2025 at 05:13 AM

To move content from WordPress, Blogger, or Tumblr to Squarespace, follow these platform-specific steps:

Prerequisites for Import

WordPress Requirements:

  • WordPress 3.2 or higher
  • Disable all plugins
  • Only .xml files supported
  • Site must be public

Blogger Requirements:

  • Public site settings
  • "Allow Blog Feeds" set to Full

Tumblr Requirements:

  • Remove all Q&A posts before importing
  • Public site settings

Import Steps by Platform

WordPress Import:

Basic Method (Small Sites):

  1. Open Content Importer panel
  2. Click Import > WordPress > Basic
  3. Enter URL, username, and password
  4. Click Start Import

Advanced Method (Recommended):

  1. In WordPress: Tools > Export
  2. Select content to export
  3. Download .xml file
  4. In Squarespace: Content Importer > Import > WordPress > Advanced
  5. Upload .xml file
  6. Select markup processor if needed
  7. Click Start Import

Blogger Import:

  1. Open Content Importer panel
  2. Click Import > Blogger
  3. Enter blog subdomain
  4. Click Start Import

Tumblr Import:

  1. Open Content Importer panel
  2. Click Import > Tumblr
  3. Enter Tumblr URL
  4. Click Start Import

What Gets Imported

WordPress:

  • Pages and blog posts
  • Authors and comments
  • Categories and tags
  • Individual images
  • Attachments

Blogger:

  • Posts
  • Comments
  • Images

Tumblr:

  • Text posts
  • Images with captions
  • Audio posts
  • Links
  • Quotes
  • Tags
  • Embedded videos

Troubleshooting Failed Imports

If import fails:

  1. Check URL accuracy
  2. Verify platform requirements
  3. Disable interfering plugins/settings
  4. Try importing smaller content batches
  5. Ensure domain points to original platform

After Import

  1. Activate imported pages
  2. Move content to navigation
  3. Organize blog posts
  4. Rename pages as needed
  5. Set homepage preferences
  6. Review and adjust formatting

Note: Large imports may take up to 6 hours to complete, with automatic retries every 30 minutes.

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