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Website Launch Checklist: The Complete Guide to Going Live
A comprehensive website launch checklist to ensure your site is ready for visitors and search engines. Follow these key steps for a successful launch:
Design and Style
- Set site title and add logo
- Check fonts, colors, and spacing consistency
- Add cookie banner if needed
- Upload custom favicon
Page Content
- Set and optimize homepage
- Organize navigation menus
- Proofread all pages for errors
- Verify URL slugs
- Check mobile layout if using Fluid Editor
- Keep page sizes under 5MB
- Create custom 404 page (optional)
Images
- Add featured images with alt text
- Verify image link destinations
- Check image quality and formatting
- Review image cropping
Domain and Technical Setup
- Add custom domain
- Set primary domain if multiple exist
- Test all forms and submissions
- Verify integrations and third-party code
- Setup custom email (optional)
- Add language translations if needed
SEO Optimization
- Add SEO descriptions to all pages
- Complete full SEO checklist
- Verify with Google Search Console
E-commerce Setup (if applicable)
- Configure payment processor
- Set up tax rules
- Add shipping options
- Test complete purchase flow
- Verify product details and pricing
- Customize checkout experience
- Prepare launch promotions
Pre-Launch Tasks
- Remove page passwords
- Disable Coming Soon page
- Adjust collaborator permissions
- Test on multiple devices and browsers
- Setup analytics tracking
Post-Launch Marketing
- Share on social media
- Enable social sharing
- Send promotional emails
- Use announcement bars
- Sync with social shopping platforms
Specialized Pages
Blog Pages:
- Publish initial content
- Configure comments
- Set up categories and tags
- Define display settings
Events Pages:
- Review landing page
- Verify event details
- Add supplementary content
Portfolio Pages:
- Style secondary pages
- Choose optimal layouts
- Add supporting sections
Remember to maintain and update your site regularly after launch to ensure optimal performance and user experience.
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