Website Launch Checklist: The Complete Guide to Going Live

Website Launch Checklist: The Complete Guide to Going Live

By Michael Chen

February 28, 2025 at 02:12 AM

A comprehensive website launch checklist to ensure your site is ready for visitors and search engines. Follow these key steps for a successful launch:

Design and Style

  • Set site title and add logo
  • Check fonts, colors, and spacing consistency
  • Add cookie banner if needed
  • Upload custom favicon

Page Content

  • Set and optimize homepage
  • Organize navigation menus
  • Proofread all pages for errors
  • Verify URL slugs
  • Check mobile layout if using Fluid Editor
  • Keep page sizes under 5MB
  • Create custom 404 page (optional)

Images

  • Add featured images with alt text
  • Verify image link destinations
  • Check image quality and formatting
  • Review image cropping

Domain and Technical Setup

  • Add custom domain
  • Set primary domain if multiple exist
  • Test all forms and submissions
  • Verify integrations and third-party code
  • Setup custom email (optional)
  • Add language translations if needed

SEO Optimization

  • Add SEO descriptions to all pages
  • Complete full SEO checklist
  • Verify with Google Search Console

E-commerce Setup (if applicable)

  • Configure payment processor
  • Set up tax rules
  • Add shipping options
  • Test complete purchase flow
  • Verify product details and pricing
  • Customize checkout experience
  • Prepare launch promotions

Pre-Launch Tasks

  • Remove page passwords
  • Disable Coming Soon page
  • Adjust collaborator permissions
  • Test on multiple devices and browsers
  • Setup analytics tracking

Post-Launch Marketing

  • Share on social media
  • Enable social sharing
  • Send promotional emails
  • Use announcement bars
  • Sync with social shopping platforms

Specialized Pages

Blog Pages:

  • Publish initial content
  • Configure comments
  • Set up categories and tags
  • Define display settings

Events Pages:

  • Review landing page
  • Verify event details
  • Add supplementary content

Portfolio Pages:

  • Style secondary pages
  • Choose optimal layouts
  • Add supporting sections

Remember to maintain and update your site regularly after launch to ensure optimal performance and user experience.

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