How to Migrate from WordPress to Squarespace: A Step-by-Step Guide

How to Migrate from WordPress to Squarespace: A Step-by-Step Guide

By Michael Chen

March 5, 2025 at 11:42 AM

A complete guide for transitioning your WordPress site to Squarespace, with step-by-step instructions for content migration, domain transfer, and SEO preservation.

What You Can Transfer:

  • Domains (including parked or connected domains)
  • Website content (excluding layout, design, and fonts)

Keep your WordPress site active until the new Squarespace site is complete to maintain visitor access and content reference.

Step 1: Build Your New Site

  1. Start a 14-day free trial (no credit card required)
  2. Choose a template or create custom design
  3. Add navigation and specialized pages
  4. Upload content and create layouts
  5. Customize site styles (fonts, colors, design)

Step 2: Import Content

Transferable Content:

  • Blog posts, pages, and authors
  • Categories and tags
  • Comments
  • Individual images
  • Attachments

Non-transferable Items:

  • Plugin content
  • Gallery images
  • Image captions
  • Media Library items not attached to posts
  • CSS and styling

Step 3: Domain Migration

Options:

  1. Transfer domain to Squarespace (recommended)
  2. Connect existing domain (if transfer requirements aren't met)
  3. Register new Squarespace domain

Create URL redirects to maintain old links:

  • Document current URL structure
  • Update format differences (e.g., blog posts: WordPress '/blog-post' to Squarespace '/blog/blog-post')

Step 4: Launch Preparation

  1. Choose a payment plan (monthly or annual)
  2. Annual plans include free domain for one year
  3. Keep site private until ready to launch
  4. Review site launch checklist

Step 5: WordPress Closure

After successful migration:

  1. Verify all content transfer
  2. Ensure domain properly connected
  3. Cancel WordPress hosting
  4. Maintain domain subscription if using connected domain

Key Benefits:

  • Automatic updates
  • Built-in mobile optimization
  • Integrated hosting
  • No plugin management
  • 24/7 customer support
  • SEO-friendly structure

SEO Considerations:

  • Temporary ranking fluctuations are normal
  • Follow best practices to minimize impact
  • Create proper URL redirects
  • Maintain existing content structure

Additional Features:

  • Multi-user collaboration
  • Custom code integration
  • Built-in security
  • Integrated scheduling tools
  • Members-only content options
  • Hospitality business tools

For advanced customization, Squarespace Experts are available through the Marketplace for professional assistance.

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