Site launch preparation requires careful attention to several key areas to ensure everything works correctly for visitors and search engines.

Design and Style

• Set required site title and optional logo
• Review fonts, colors, and spacing for brand consistency
• Consider adding cookie banner if needed
• Upload custom favicon for browser tabs

Pages Setup

• Create compelling homepage that reflects your brand
• Organize navigation menu in logical order
• Review all page content for typos and broken links
• Verify URL slugs match page titles
• Configure mobile layouts if using Creative Editor
• Keep page sizes under 5MB for optimal loading
• Add custom 404 page (optional)

Images

• Include featured images and social sharing images on all pages
• Verify image links direct to correct locations
• Check image quality and formatting
• Review banner/image cropping

Domain and Technical Setup

• Add custom domain
• Select primary domain if multiple exist
• Test all forms and confirm submissions work
• Verify social media links and third-party integrations
• Setup custom email addresses (optional)
• Add language translations if needed

SEO Optimization

• Complete SEO checklist
• Add SEO descriptions to all pages
• Submit site to Google Search Console

Online Store Setup (if applicable)

• Configure payment processor
• Set up tax rules
• Add shipping options
• Test complete checkout process
• Verify product details and pricing
• Customize email notifications
• Consider launch promotions

Launch Steps

• Remove any page passwords
• Disable "Coming Soon" page
• Adjust team member permissions
• Test site across different devices and browsers
• Set up analytics tracking

Post-Launch Marketing

• Share site with network
• Implement social sharing
• Create email marketing campaigns
• Use promotional tools like announcement bars
• Sync products with social media platforms if selling

Collection Pages

• Blog: Add initial posts, setup comments, configure tags
• Events: Review landing page, verify event details
• Portfolio: Style subpages, optimize layouts
• Ensure consistent formatting across all collection pages

Remember to continuously monitor and update the site after launch based on user feedback and analytics data.

Related Articles

Previous Articles