Pre-orders allow you to sell products before they're in stock, helping gauge interest and secure early sales. Here's how to manage them effectively:

Setting Up Pre-Order Products

1. Add your product normally, but set inventory levels higher than zero to keep items available for purchase
2. Include clear shipping timeframes in the product description
3. Modify the "Add to Cart" button to say "Pre-Order":
   • Go to Checkout settings
   • Click Custom Button
   • Enable Custom Label
   • Enter "Pre-Order"
   • Click Apply

Important Pre-Order Management Tips

• Clearly state expected shipping dates in product descriptions
• Include pre-order terms in your shop policies
• Enable product waitlists for out-of-stock notifications
• Process orders through the Orders menu once items are in stock

Best Practices for Customer Communication

• Create a blog to document production progress
• Send regular order status updates to customers
• Use promotional pop-ups or notification bars to advertise pre-orders
• Maintain clear communication about delivery timelines

Alternative Option

If you prefer not to handle pre-orders directly, enable product waitlists instead. This automatically notifies customers when items return to stock.

Remember to apply these settings individually for each pre-order product in your store. Keep your inventory numbers realistic to avoid overselling and maintain customer trust through transparent communication about availability and shipping times.

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