Traffic Sources Analytics shows you exactly how visitors find and interact with your website. Here's what you need to know:

Understanding Traffic Sources

Traffic sources reveal which channels bring visitors to your site and drive revenue. Key channels include:

• Direct: Visitors typing your URL directly
• Search: Traffic from search engines
• Social Media: Visits from platforms like Facebook, Instagram, X (Twitter)
• Email: Traffic from email marketing campaigns
• Referral: Links from other websites and blogs

Plan-Specific Features

Basic/Personal Plans:

• Track visits only
• Combined paid channel metrics

Commerce/Business Plans:

• Advanced KPI tracking (revenue, orders, conversion)
• Separated paid channel metrics (display ads, paid search, social ads)
• Campaign URL tracking

Key Performance Indicators (KPIs)

Depending on your plan, you can track:

• Visits
• Revenue
• Orders
• Conversion rate
• Average order value (AOV)
• Revenue per visit (RPV)

Viewing Traffic Data

1. Open Analytics panel
2. Click Traffic > Traffic Sources
3. Select date range
4. Filter by desired KPI
5. View breakdown by channel

The overview graph shows trends over time, while the breakdown table provides detailed metrics for each channel.

Important Considerations

• Last-click attribution determines traffic source credit
• Subscription renewals aren't counted in traffic sources
• SSL settings can impact referral tracking accuracy
• Data discrepancies between Traffic Sources and Sales may occur due to timing differences

Ad Campaign Attribution

• Google Ads: Shows in Paid Search
• Social Media Ads: Appears in Paid Social Ads (with trackable links)
• Email Campaigns: Automatically tracked in Email channel
• Instagram Shopping: Appears in Social channel

This analysis helps optimize marketing strategies by identifying your most valuable traffic sources and opportunities for growth.

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