Squarespace provides multiple effective ways to grow your mailing lists and manage email subscribers. Here's everything you need to know about expanding your audience through forms and subscription tools.

Collection Methods

• Newsletter Block: Add subscription forms anywhere on your site, including layout pages, footers, blog posts, and member-restricted content
• Promotional Pop-ups: Create targeted subscription forms that appear when visitors land on specific pages
• Checkout Integration: Allow customers to join your mailing list during purchase
• Acuity Scheduling: Collect subscribers through appointment booking forms
• Point of Sale: Enable sign-ups during in-person transactions via the Squarespace iOS app
• Cover Pages: Design custom splash pages with newsletter forms

Managing Subscribers

Connect your form storage to mailing lists for email campaigns through Lists & Segments. Important notes:

• Each storage area links to one mailing list
• Multiple forms can connect to the same list
• Subscribers must confirm their subscription
• Double backup available through Google Drive integration

Notification Setup

To receive subscriber alerts:

1. Connect newsletter forms to both Squarespace and Google Drive
2. Enable notifications in your Google Sheet
3. Use the Sheet as a backup storage solution

Performance Tracking

Monitor campaign success through:

• Email campaign analytics (sends, opens, clicks, unsubscribes)
• Website analytics for campaign traffic
• Visitor source tracking
• Content engagement metrics

Use these insights to optimize future campaigns and maintain subscriber engagement. Regular analysis helps identify successful content and improve audience targeting strategies.

This integration-rich system makes it easy to capture, manage, and engage with subscribers while maintaining organized mailing lists for effective email marketing campaigns.

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