Product Images: A Complete Guide to Adding & Optimizing Product Photos in Squarespace

Product Images: A Complete Guide to Adding & Optimizing Product Photos in Squarespace

By Michael Chen

December 27, 2024 at 03:46 PM

Product images play a crucial role in the success of your online store. High-quality visuals help showcase products effectively and drive sales. Here's a comprehensive guide on using product images in your store.

Types of Product Images

  1. Featured Images
  • Represent products across your site
  • Appear on store pages and product blocks
  • Serve as the main click-through to product details
  • Default to the main product image unless specified otherwise
  1. Main Images
  • Display as the first image on product detail pages
  • Set the tone for your product presentation
  • Can be reordered through drag-and-drop

Black clothing items on Squarespace

Black clothing items on Squarespace

  1. Additional Images
  • Show different angles and details
  • Highlight product features
  • Display styling options
  • Appear in the product detail gallery

Black jacket on a hanger

Black jacket on a hanger

  1. Variant Images
  • Display different product options (colors, sizes, etc.)
  • Appear when customers select variants
  • Include in additional images gallery

Sunglasses with gold frame

Sunglasses with gold frame

Best Practices

  1. Image Preparation
  • Follow image formatting guidelines
  • Optimize aspect ratios before uploading
  • Keep total page size under 5MB
  • Limit to 100 images per product
  1. Organization
  • Structure products between store pages and detail pages
  • Use consistent image styles
  • Maintain logical image order

Clutch handbag with diamond detail

Clutch handbag with diamond detail

  1. Enhancement Features
  • Quick view functionality
  • Image zoom capability
  • Hover alternative images
  • Alt text for accessibility (200 character limit)

Black envelope clutch bag

Black envelope clutch bag

Styling Options

  • Customize section styles and layouts
  • Adjust image aspect ratios
  • Control gallery design
  • Modify spacing and columns
  • Set image cropping preferences

Remember to maintain consistency across your store's image presentation and regularly update your product photography to keep your store fresh and engaging.

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