A comprehensive guide to set up and manage your eCommerce store effectively. This step-by-step tutorial covers all essential aspects of launching your online business.

Getting Started Start with a 14-day free trial to explore the platform, manage products, and test your store's design before going live.

Product Management Create a Store Page to showcase your products. Sell physical items, digital downloads, services, and gift cards. Organize products with variants, images, tags, and categories for better customer navigation.

Payment Processing Connect payment processors to accept:

• Credit cards
• PayPal
• Venmo
• Apple Pay
• In-person payments (via Squarespace Point of Sale) Set up tax rules for different locations and manage multiple currencies.

Store Customization

• Personalize checkout flow
• Test ordering process
• Brand your checkout page
• Configure shipping options (free, flat-rate, or weight-based)

Sales and Marketing Create effective promotions:

• One-time discounts
• Threshold-based offers
• Limited-time promotions Monitor usage and performance of each discount type.

Order Management Handle orders efficiently through the Orders panel:

• Track inventory
• Process fulfillment
• Add tracking numbers
• Manage refunds
• Monitor customer data

Point of Sale Integration Use the Squarespace app for iOS to:

• Process in-person sales
• Integrate with Square
• Sync inventory automatically
• Track all sales in one place

Marketing and Analytics

• Create branded email campaigns
• Implement SEO best practices
• Add social media integration
• Monitor key metrics:
  • Revenue
  • Order volume
  • Conversion rates
  • Traffic sources
  • Popular products
  • Abandoned cart recovery

Extensions and Optimization Enhance your store with Squarespace Extensions for:

• Tax compliance
• Inventory management
• SEO optimization
• Social media marketing
• Additional business tools

This comprehensive setup ensures a professional, efficient, and profitable eCommerce presence.

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