Meta Pixel tracks visitor activities on your website to help Facebook understand users and target them with advertisements. This integration helps businesses sell products and increase website traffic by capturing specific user actions.

Setting Up Meta Pixel

For Online Shops:

• Follow the steps at "Selling Products on Facebook and Instagram" to connect your shop with these platforms

For Website Traffic Tracking:

1. Remove existing Pixel code (if any)
2. Get your Pixel ID from Facebook
3. Add Pixel ID to Squarespace in "Meta Pixel and Advertisements" menu

Tracked Events and Data

Meta Pixel tracks these key events:

• ViewContent: When visitors view shop pages
• Search: Website searches
• AddtoCart: Cart additions
• InitiateCheckout: Checkout page visits
• AddPaymentInfo: Payment process progression
• Purchase: Completed transactions
• Lead: Newsletter signups
• Complete Registration: Account creation

Data Collected Per Event:

• Product details (name, SKU, type)
• Order information (subtotal, currency)
• Search queries and results
• Page interactions
• Customer actions

Important Notes:

• Purchase events exclude test orders
• Subscription purchases only trigger one event
• Data typically appears in Facebook within minutes
• View data in Meta Events Manager

Removal and Management

To Remove Meta Pixel:

1. Open "Meta Pixel and Advertisements" menu
2. Delete Pixel ID
3. Save changes

Privacy Considerations:

• Review Facebook's cookie consent policy guidelines
• Update your privacy policy accordingly
• Meta Pixel collects data from shop pages, checkout areas, and pages with search/newsletter functionality

Troubleshooting:

• For error messages, check Google Tag Manager for conflicting code
• Data is only visible in Meta Events Manager, not Squarespace Analytics
• Contact support for integration issues

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