Report: How to Use Malware Protection Between Etsy and Squarespace
Effectively selling on both Etsy and Squarespace expands your online presence and increases sales potential. Here's how to manage both platforms successfully:
Import Products and Reviews
- Transfer Etsy products to your Squarespace store (one-time import, not automatic sync)
- Import your Etsy reviews to build trust with Squarespace customers
- Manage inventory separately on both platforms
Import Shipping Profiles
- Open the Shipping panel
- Click "Import from Etsy" under Shipping options
- Log into your Etsy account
- Grant access permissions
- Add additional shipping options as needed
Note: Only flat-rate shipping profiles can be imported. Available on Website Business and Commerce plans.
Create Consistent Branding
- Use Squarespace design tools to match your Etsy aesthetic
- Add consistent logos, colors, fonts, and backgrounds
- Maintain brand uniformity across both platforms
Cross-Platform Linking
- Add Etsy shop links to your Squarespace navigation menu
- Include text links in pages and blog posts
- Create button blocks linking to specific Etsy items
- Add your Squarespace link to Etsy's "Around the web" section
Marketing Strategies
- Advertising Tools
- Tag products on Instagram
- Create targeted ads via Google Ads and Facebook
- Connect with marketing extensions
- Brand Marketing
- Use Unfold app for social media stories
- Create professional videos with Marketing Kit
- Start a blog for customer engagement
- Build email lists for newsletters
- Digital Products
- Offer gated content for premium customers
- Create membership-only discounts
- Provide exclusive blog content
SEO Optimization
- Add comprehensive site title and location
- Write detailed SEO descriptions
- Include alt text for all images
- Create detailed product descriptions
- Maintain an active blog
Inventory Management Tips
- Update quantities manually on both platforms after sales
- Regularly import products and reviews to keep Squarespace current
- Maintain consistent pricing and shipping options
- Consider using inventory management extensions
This dual-platform approach maximizes your reach while leveraging each platform's unique benefits. Squarespace provides robust marketing tools and customization, while Etsy offers access to a dedicated marketplace of ready buyers.