Sales funnel analytics help track your customers' journey from website visits to purchases, providing valuable insights into conversion rates and customer behavior.

The four key stages in the purchase funnel are:

1. Visits: Total number of browser sessions on your website
2. Product Viewed: Number of visits where customers viewed at least one product
3. Added to Cart/Checked Out: Visits resulting in cart additions or checkout initiation
4. Purchased: Visits that resulted in completed purchases

Each stage shows conversion percentages, helping you understand where customers drop off in the buying process.

Key Features:

• Filter results by date range (data available from August 2016)
• Search by specific products or member websites
• Track conversion rates between funnel stages
• Monitor changes in customer behavior over time
• View daily or custom time scale data

The line graph visualizes funnel performance over time, with different colors representing each stage. This helps identify the impact of:

• Marketing changes
• Pricing strategies
• Special offers
• Website design updates

Important Notes:

• Product views only count from detail pages and quick view
• Late-night sessions may split across multiple days
• Cart data might show slight variations between reports due to timing
• Express Checkout changes the "Added to Cart" stage to "Checked Out"

Available for e-commerce subscriptions and websites selling digital items. Users need both reporting permissions and shop management access for detailed filtering.

This data helps optimize your online store by identifying areas for improvement and measuring the effectiveness of your marketing strategies.

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