Understand where your visitors come from and make data-driven decisions with Geography Analytics. This comprehensive guide explains how to analyze visitor location data effectively.

Understanding the Geography Panel

The Geography panel provides vital insights about:

• Visitor distribution by country, region, and city
• High-traffic areas for targeted marketing
• Growth patterns in different locations

Viewing Geographic Data

1. Access the panel:

   • Navigate to Analytics > Traffic > Geography
   • Select your preferred date range (data available from January 2014)

2. Interactive Map Features:

   • Heat map shows visitor concentration
   • Darker colors indicate higher traffic
   • Hover over locations for visit counts
   • Click to zoom into specific regions

3. Data Table Functions:

   • Syncs with map navigation
   • Shows locations with active traffic
   • Sort by visit numbers
   • Drill down to city-level data

Mobile App Features

iOS App:

• Interactive heat map
• Pinch-to-zoom functionality
• Detailed regional statistics
• Visit counts and percentages

Android App:

• Bar graph of top countries
• Country-wise visit breakdown
• Regional and city-level details
• Direct Google Maps integration

Important Notes:

• "Unknown" locations occur when IP addresses don't provide location data
• Geographic data may differ from Google Analytics due to different IP address interpretation methods
• Only locations with visitor traffic appear in reports

This tool helps optimize your marketing strategy by identifying your strongest markets and potential growth areas.

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