
SEO Best Practices: Complete Guide to Improve Site Visibility
Search engines won't detect your site changes instantly. Use Google Search Console and Bing Webmaster Tools to request re-indexing after significant updates.
Content priorities for search engines:
- Site title
- SEO titles
- Page titles
- Blog post titles

Screenshot of Squarespace blog
Key optimization strategies:
Titles and Headers
- Set distinct SEO titles and navigation titles for each page
- Use header formatting (H1, H2, etc.) to organize content hierarchically
- Include relevant keywords naturally in titles and headers
Content Optimization
- Add strategic keywords that match user search terms
- Include alt text for all images
- Use tags and categories to organize content
- Maintain a regularly updated blog with relevant content
- Structure blog posts with proper header formatting
Technical Optimization
- Reduce page load times for better rankings
- Ensure SSL is active (https)
- Include physical location for local SEO
- Add clear, concise site and page descriptions

Squarespace templates and design
Site descriptions should be:
- Brief
- Relevant
- Easy to read
- Appealing to visitors
For additional help:
- Attend SEO webinars
- Consult the Squarespace Forum
- Consider hiring a verified SEO expert
Note: SEO results cannot be guaranteed as search engine technology constantly evolves and marketing needs vary by business.
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