SEO Expert Guide: Understanding Cookies & Website Tracking in Squarespace
Cookies used by Squarespace serve essential functions and enhance user experience. Here's a comprehensive guide to understand how they work and their impact on your website.
Squarespace Cookie Types:
- Necessary and Mandatory Cookies:
- Enable core site functionality
- Support customer accounts
- Manage cart and checkout
- Handle URL redirects
- Analytics and Performance Cookies:
- Track visitor interactions
- Measure unique visitors
- Monitor traffic sources
- Track cart abandonment
- Duration: 30 minutes to 2 years
cookie image
Key Mandatory Cookies:
- CART: Tracks cart additions (2-week duration)
- CHECKOUT_WEBSITE: Manages payment processing (session-based)
- Crumb: Prevents cross-site request forgery
- SiteUserInfo: Manages customer accounts (3-year duration)
Third-Party Cookie Integration:
- Consent Mode Services:
- Google Analytics
- Google Ads
- YouTube
- Self-Managed Consent:
- OpenTable
- Tock
- Necessary Third-Party Cookies:
- Weglot
- Acuity
Disabling Non-Essential Cookies:
- Open Visitors' Cookie and Data panel
- Toggle Cookie Banner switch
- Select "Limit" in Advanced Privacy Settings
- Save changes
Impact on Analytics:
- Each page view counts as separate visit
- Less accurate conversion tracking
- Imprecise referral attribution
- New visitor counts may be inflated
Browser Cookie Management:
- Chrome
- Firefox
- Safari
- Microsoft Edge
For legal compliance, website owners can implement a cookie banner to inform visitors and obtain consent for cookie usage.
Key Takeaway: Balance necessary functionality with user privacy by carefully managing cookie settings while maintaining essential website features.