SEO Expert Guide: Understanding Cookies & Website Tracking in Squarespace

SEO Expert Guide: Understanding Cookies & Website Tracking in Squarespace

By Michael Chen

January 2, 2025 at 05:28 AM

Cookies used by Squarespace serve essential functions and enhance user experience. Here's a comprehensive guide to understand how they work and their impact on your website.

Squarespace Cookie Types:

  1. Necessary and Mandatory Cookies:
  • Enable core site functionality
  • Support customer accounts
  • Manage cart and checkout
  • Handle URL redirects
  1. Analytics and Performance Cookies:
  • Track visitor interactions
  • Measure unique visitors
  • Monitor traffic sources
  • Track cart abandonment
  • Duration: 30 minutes to 2 years

cookie image

cookie image

Key Mandatory Cookies:

  • CART: Tracks cart additions (2-week duration)
  • CHECKOUT_WEBSITE: Manages payment processing (session-based)
  • Crumb: Prevents cross-site request forgery
  • SiteUserInfo: Manages customer accounts (3-year duration)

Third-Party Cookie Integration:

  1. Consent Mode Services:
  • Google Analytics
  • Google Ads
  • YouTube
  1. Self-Managed Consent:
  • OpenTable
  • Tock
  1. Necessary Third-Party Cookies:
  • Weglot
  • Acuity

Disabling Non-Essential Cookies:

  1. Open Visitors' Cookie and Data panel
  2. Toggle Cookie Banner switch
  3. Select "Limit" in Advanced Privacy Settings
  4. Save changes

Impact on Analytics:

  • Each page view counts as separate visit
  • Less accurate conversion tracking
  • Imprecise referral attribution
  • New visitor counts may be inflated

Browser Cookie Management:

  • Chrome
  • Firefox
  • Safari
  • Microsoft Edge

For legal compliance, website owners can implement a cookie banner to inform visitors and obtain consent for cookie usage.

Key Takeaway: Balance necessary functionality with user privacy by carefully managing cookie settings while maintaining essential website features.

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