Meta descriptions are crucial HTML elements that describe your webpage's content in search results. When crafted effectively, they can improve click-through rates and SEO performance.

Best Practices for Meta Descriptions:

• Keep length between 50-300 characters (maximum 400)
• Include relevant keywords naturally
• Write compelling, problem-solving content
• Avoid keyword stuffing
• Focus on user intent and value proposition

Adding Meta Descriptions

Site-wide Description:

1. Access SEO settings
2. Navigate to Search Appearance > Homepage
3. Edit "Site Description for SEO"
4. Save changes

Page-specific Descriptions:

1. Open Pages panel
2. Select target page
3. Go to SEO tab
4. Enter description
5. Save changes

Collection Item Descriptions:

1. Navigate to collection (blog, store, events, portfolio)
2. Select item to edit
3. Access SEO tab
4. Add description
5. Save changes

Important Notes:

• Meta descriptions aren't guaranteed to appear exactly as written in search results
• Google may choose more relevant content from your page
• Update Google Search Console if incorrect information appears
• For version 7.0 sites, page descriptions may appear if no SEO description exists
• SEO descriptions aren't available for gallery images, project items, or album tracks

AI-Generated Descriptions:

1. Create Brand Identity
2. Open site description field
3. Click lightning bolt icon
4. Review and edit generated content

For Additional Help:

• Attend SEO webinars
• Consult Squarespace Forum
• Consider hiring verified SEO experts
• Stay updated with current SEO practices
• Monitor and adjust descriptions based on performance

Remember: While meta descriptions influence click-through rates, they're just one component of a comprehensive SEO strategy. Regular monitoring and updates ensure optimal performance in search results.

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