According to recent research and data analysis from 2024-2025, the optimal times to post on YouTube are between 2-4 PM EST on weekdays and 9-11 AM EST on weekends. However, these times can vary based on your target audience and niche.

Peak Engagement Times (EST):

• Monday to Friday: 2-4 PM
• Saturday and Sunday: 9-11 AM
• Late Night: 10 PM-12 AM

Key Factors Affecting Post Timing:

1. Target Audience Location
2. Content Type
3. Viewer Demographics
4. Competition in Your Niche

Recommendations by Content Type:

• Gaming Content: 3-7 PM on weekdays
• Educational Content: 10 AM-2 PM on weekdays
• Entertainment: 6-9 PM on weekdays
• News/Current Events: Early morning (6-8 AM)

Tips for Optimal Posting:

1. Check your YouTube Analytics for audience activity patterns
2. Consider time zones where most of your viewers are located
3. Test different posting times and track performance
4. Maintain a consistent posting schedule
5. Plan content around major events in your niche

Remember that the best posting time varies for each channel. Use these guidelines as a starting point and adjust based on your specific analytics data and audience behavior.

Best Practices:

• Schedule content in advance using YouTube Studio
• Monitor engagement metrics for the first 24-48 hours
• Adjust posting times based on performance data
• Consider seasonal changes in viewer behavior
• Be consistent with your chosen schedule

Note: Analytics show that posting 24-48 hours before peak viewing times can help videos gain traction in YouTube's algorithm, maximizing potential reach and engagement.

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