Traffic alerts use machine learning to detect significant changes in your website's traffic patterns, helping you monitor performance and understand marketing channel effectiveness. These alerts appear as annotations on your traffic analysis graph when spikes or drops occur.

How Traffic Alerts Work

The system uses anomaly detection to identify statistically significant traffic changes by comparing current traffic to the previous 28 days of data. Changes must fall outside 99% of your normal traffic distribution to trigger an alert. Note: Your site needs at least 28 days of traffic data before anomaly detection becomes active.

Viewing and Understanding Anomalies

To view traffic anomalies:

1. Open Analytics panel
2. Click Traffic
3. Select time period from dropdown menu
4. Click alert icons for details

Each anomaly alert shows:

• Date of occurrence
• Traffic volume during the event
• Top affected pages (up to two) and their traffic percentage
• Main contributing traffic channels

Taking Action on Alerts

Use anomaly insights to:

• Identify successful traffic drivers
• Adjust marketing strategies
• Optimize underperforming channels
• Test different content approaches

Providing Feedback

You can help improve the tool by:

1. Clicking thumbs up/down on anomaly details
2. Adding specific comments
3. Submitting feedback

This feedback goes directly to the development team to enhance the anomaly detection system.

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