Traffic analysis helps you understand your website's performance through three key metrics: Visits, Page Views, and Unique Visitors.

Understanding Key Metrics

Unique Visitors:

• Estimates total individual visitors
• Tracked via browser cookies that last 2 years
• Represents your loyal audience
• Resets when cookies are deleted or different browsers are used

Visits:

• Represents single browser sessions
• Tracked via 30-minute cookies
• Multiple daily visits possible after 30-minute breaks
• Sessions reset at midnight
• Measures website attention effectively

Page Views:

• Counts actual page requests
• Includes unlinked pages, collections, password-protected content
• Excludes image URLs, scripts, and 404 pages

Index Page Views (Version 7.0)

• Subpages viewed via main index count as index page views
• Direct subpage URL visits count for individual pages
• Strategic sharing can influence view counts

Analytics Dashboard Features

Line Graph:

• Shows trends over time
• Customizable timeframes
• Hover for specific date data

Device Analysis Charts (Visits):

• Device types (Mobile, Computer, Tablet)
• Traffic sources
• Browser usage
• Operating system distribution

Important Note Chrome's "Do Not Track" setting may affect analytics accuracy, potentially inflating unique visitor and direct traffic numbers when enabled.

This comprehensive view helps you track growth, understand user behavior, and make informed decisions about your website's performance.

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