Adding a newsletter sign-up option at checkout is a simple way to grow your mailing list and increase customer engagement. Here's how to set it up:

Create a Mailing List

For Squarespace:

• Go to "Lists & Segments" menu
• Create a new mailing list, or use the default list

For Mailchimp:

• Create a new audience in your Mailchimp account

Connect Your Account

Squarespace Setup:

1. Navigate to "Checkout" menu
2. Enable Email Registration
3. Click Email Registration Settings
4. Select your mailing list
5. Customize the checkbox label
6. Choose whether the checkbox is enabled by default
7. Save changes

Mailchimp Setup:

1. Go to "Checkout" menu
2. Enable Email Registration
3. Click Email Registration Settings
4. Connect to Mailchimp
5. Sign in to your account
6. Select your list
7. Customize the checkbox label
8. Set checkbox default status
9. Configure opt-in settings

Additional Tips:

• Consider adding sign-up forms to your website pages, sidebar, or footer
• Create automated welcome campaigns for new subscribers
• Send targeted marketing emails to build customer relationships
• Ensure compliance with local email marketing regulations
• Use customer data to personalize future communications

The checkout newsletter sign-up will appear as a checkbox below the email field, automatically adding subscribers to your chosen mailing list when checked.

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