Squarespace comes with numerous built-in SEO features that help improve your site's visibility in search engines. Here's what's included automatically:

Essential SEO Features

A sitemap.xml is automatically generated and linked, listing all URLs and image metadata with proper indexing priority.

Clean, static URLs are created for all pages and collection items, making them easily readable by search engines.

Multiple domain connections are handled with automatic redirects to prevent SEO penalties while protecting your brand.

Technical Optimizations

Structured data is automatically generated for:

• Blog posts
• Events
• Local businesses
• Organizations
• Products
• Websites

Meta tags and image tags are automatically optimized:

• Proper meta tags for pages
• RSS feed link tags
• Alt tags and title tags for images
• Product information structured for Google rich results

Mobile & Code Optimization

All sites are mobile-optimized by default, which Google prioritizes in search results.

Clean HTML markup is automatically generated with proper heading tags (h1, h2) for better indexing.

Additional SEO Tools

These features require manual activation or configuration:

• AMP (Accelerated Mobile Pages) for faster-loading blog posts on mobile
• Custom meta descriptions for pages
• SSL certificates (free and automatic when properly configured)

Built-in Security

Multiple domain handling is SEO-safe:

• All additional domains redirect to primary domain
• Prevents duplicate content issues
• Maintains consistent search presence

These features work automatically to improve your site's search engine visibility without requiring plugins or custom code.

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