How to Build SEO With Squarespace: A Complete Guide to Built-in Features
Squarespace provides comprehensive built-in SEO features that automatically optimize your website for search engines. These features work seamlessly without requiring plugins or custom code.
Core SEO Features
- Automatic sitemap generation with correct URL and image metadata prioritization
- Clean, static URLs for all pages and collections
- Smart handling of multiple domains with automatic redirects
- Structured data implementation for blog posts, events, businesses, organizations, products, and websites
- Automated meta tags and RSS feed tags
- Alt text generation for images
- Enhanced product information display in Google Rich Search Results
- Mobile-optimized websites
- Clean HTML markup with proper heading hierarchy
Built-in Domain Management
Multiple domains can be connected to one website, helping capture traffic from common misspellings and preventing competitor domain squatting. Squarespace automatically redirects all domains to your primary domain, maintaining SEO best practices.
Mobile Optimization
All Squarespace websites are mobile-responsive by default, which improves search rankings as Google prioritizes mobile-friendly sites. This optimization remains effective unless the Mobile Style option is disabled or the site becomes content-heavy.
Manual Optimization Tools
Several features require manual activation:
- AMP (Accelerated Mobile Pages) for faster mobile loading
- Custom meta descriptions for pages
- SSL certificates (free but must be enabled)
Structured Data Implementation
Squarespace automatically generates structured data for:
- Blog posts
- Events
- Local businesses
- Organizations
- Products
- Websites
Additional Support
While Squarespace doesn't provide direct SEO consulting, users can:
- Attend expert-led SEO webinars
- Participate in community forums
- Hire professional SEO experts
The platform continuously updates its SEO features to align with search engine algorithm changes, ensuring your website maintains optimal visibility in search results.
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