Analyzing Digital Product Performance and Pricing Plan Metrics Through Reports
Digital product and pricing plan analytics provide crucial insights into customer behavior and purchase patterns. Here's a comprehensive breakdown of the available metrics and their significance:
Sales Analytics Overview
- All 7 KPIs include pricing plan data
- Tracks revenue from both recurring subscriptions and fixed payments
- Monitors conversion rates and average order values
- Free pricing plans are not reflected in sales data
Sales by Product Details
- Lists individual pricing plans with revenue metrics
- Tracks units sold and total orders
- Note: Page views and conversion rates columns remain blank for products
Purchase Funnel Tracking
- Captures visits, checkout initiation, and purchases
- Excludes "Products Viewed" and "Added to Cart" steps
- Subsequent subscription billing not included
- Free plan signups bypass checkout process
Traffic Analysis
- Tracks visitor sources before pricing plan signup
- Shows revenue generation by traffic source
- Helps optimize marketing channels
Content Performance
- Monitors page views for:
- Blog posts
- Course content
- Video pages
- Member site pages
- Only counts views from paid subscribers
- Excludes paywall preview views
Important Considerations
- Regular data monitoring reveals pricing plan popularity
- Helps optimize product offerings
- Enables data-driven decision making
- Supports strategic pricing adjustments
This analytics system provides comprehensive insights for digital product optimization while maintaining accurate tracking across all paid user interactions.
