Sales analytics provide essential insights into your digital products and plans performance. This data helps you understand customer behavior and optimize your offerings.

Plan Analytics Overview

Digital plan analytics track subscriber activity and revenue across your platform. Free plan subscriptions are not included in sales analytics or conversion funnels since they don't involve payments.

Key Performance Indicators:

• Revenue from subscriptions and fixed-amount plans
• Units sold
• Total orders
• Payment processing
• Conversion rates
• Average order value (AOV)
• Average revenue per plan (ARP)

Product-Specific Analytics

The sales by product report details:

• Individual plan performance
• Revenue per plan
• Units sold
• Order totals

Note: Views and conversion rates only apply to products, not plans.

Conversion Funnel Data

The funnel tracks three key stages:

• Initial visits
• Purchase initiation
• Completed purchases

Recurring payments and plan subscriptions skip the "Viewed Product" and "Added to Cart" phases.

Traffic Analysis

Traffic source analytics reveal:

• Where subscribers originate
• Revenue generated per traffic source
• Visitor behavior patterns

Content Performance

Monitor engagement through:

• Blog views
• Course participation
• Video watches
• Member-only page access

Views are only counted for subscribed members, not paywall visitors.

These analytics help optimize your digital products and plans by providing actionable insights into customer behavior, revenue generation, and content performance.

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