Sales analytics in Squarespace comprehensively tracks digital product and pricing plan performance through various dashboards. Here's what each analytics section reveals:

Sales Analytics Dashboard:

• Tracks revenue from subscriptions and fixed-amount payments
• Monitors seven key metrics: Revenue, Units Sold, Payments, Orders, Conversion Rate, ARPU, and Revenue per Visit

Sales by Product Analytics:

• Displays revenue, units sold, and orders for each pricing plan
• Note: Views and Conversion Rate columns remain blank for pricing plans

Purchase Funnel Data:

• Tracks visits, initial payments, and purchases
• Excludes "Viewed Product" and "Added to Cart" stages for pricing plans
• Recurring charges aren't included in funnel analysis

Traffic Source Analytics:

• Shows visitor origin before subscription
• Includes revenue breakdown by traffic source

Site Content Statistics:

• Monitors blog, course, video, and members' pages
• Counts page views only from subscribed users
• Excludes paywall visits from view counts

Important Note: Free pricing plan signups aren't reflected in sales analytics as they bypass the checkout process.

Use these analytics to:

• Monitor pricing plan popularity
• Track revenue performance
• Understand customer behavior
• Optimize content engagement
• Identify successful traffic sources

Regular review of these metrics helps optimize your digital product strategy and improve customer engagement.

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