Squarespace Email Campaigns offers a powerful way to create and send branded email campaigns that match your website's look and feel. Learn how to get started with this comprehensive guide.

Getting Started with Email Campaigns

Access Email Campaigns by clicking Marketing > Email Campaigns in your Squarespace dashboard. Start with a free trial to explore the features and functionality of the platform.

Building Your Mailing List

Create your subscriber base through multiple methods:

• Manual email address entry
• CSV file import of existing lists
• Newsletter signup blocks
• Promotional popups
• Checkout newsletter subscriptions
• Segment contacts for targeted messaging

Designing Your Email Campaign

Customize mobile-responsive templates with:

• Text and images
• Call-to-action buttons
• Blog posts
• Product listings
• Brand-matched styling

Setting Up Sender Information

Before sending your first campaign:

• Configure your sender name
• Set up a custom email address
• Ensure proper delivery to subscribers' inboxes
• Create a professional point of contact

Creating Email Automations

Set up automated campaigns to:

• Welcome new subscribers
• Follow up after purchases
• Maintain subscriber engagement
• Personalize communication

Best Practices for Success

To maximize campaign effectiveness:

1. Follow email marketing best practices
2. Implement spam filter avoidance techniques
3. Review pricing and billing options
4. Monitor campaign performance
5. Regularly update and segment your mailing lists

Use these foundational steps to create effective email campaigns that engage subscribers and drive results for your business.

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