Email Campaigns are a powerful tool to connect with your subscribers and customers through personalized, branded communications that match your Squarespace site's look and feel.

Getting Started

Access Email Campaigns through your Squarespace site's Marketing section. The feature includes a free trial to help you explore its capabilities.

Creating Mailing Lists

Build your subscriber base through multiple methods:

• Manual email address entry
• CSV file imports
• Website promotional blocks and pop-ups
• Newsletter signups during checkout
• Segmented lists for targeted communication

Campaign Design

Customize mobile-responsive email templates with:

• Text and images
• Call-to-action buttons
• Blog posts
• Product listings
• Brand-matched styling

Setting Up Sender Information

Before sending your first campaign:

• Create a sender profile
• Set up a professional email address
• Configure contact details for subscriber visibility
• Ensure inbox deliverability

Email Automation

Implement automated campaigns for:

• New subscriber welcome messages
• Post-purchase follow-ups
• Customer engagement sequences
• Personalized communication flows

Best Practices

For optimal campaign performance:

• Follow email marketing best practices
• Implement spam filter avoidance techniques
• Review pricing and billing details
• Monitor campaign analytics
• Regularly update mailing lists

Success Tips

To maximize subscriber reach:

• Maintain list hygiene
• Test emails before sending
• Use compelling subject lines
• Schedule campaigns strategically
• Track engagement metrics

Email Campaigns combine professional design with powerful automation to help grow your business and maintain strong customer relationships.

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