Email Campaigns: A Complete Guide

Your comprehensive guide to launching effective email campaigns with Squarespace's built-in feature, designed to help you engage subscribers and enhance your online presence.

Getting Started

Access Email Campaigns through your Squarespace site:

• Navigate to Marketing → Email Campaigns
• Start with a free trial to explore features
• Familiarize yourself with the dashboard layout

Building Your Mailing List

Create targeted mailing lists through multiple methods:

• Manual email address entry
• CSV file import
• Website signup blocks
• Promotional pop-ups
• Checkout newsletter subscriptions
• Segment contacts for targeted messaging

Designing Your Campaign

Customize professional templates with:

• Responsive designs for all devices
• Brand-aligned visuals
• Text and image integration
• Call-to-action buttons
• Direct product and blog post inclusion

Setting Up Sender Details

Essential configuration steps:

• Choose display name
• Set sender email address
• Use custom email domain (recommended)
• Ensure proper inbox delivery

Automating Your Campaigns

Create automated responses for:

• New subscriber welcome messages
• Post-purchase follow-ups
• Customer engagement sequences
• Personalized content delivery

Best Practices for Success

Key considerations:

• Follow email marketing best practices
• Implement spam filter avoidance techniques
• Monitor campaign performance
• Maintain list hygiene
• Regular content updates

Ensure campaign effectiveness by reviewing delivery guidelines and maintaining consistent communication with your audience. Keep your content relevant and valuable to maximize engagement and minimize unsubscribe rates.

Remember to track metrics and adjust strategies based on performance data for optimal results. Regular testing and refinement of your campaigns will help achieve better engagement rates over time.

Related Articles

Previous Articles